Having accurate information about a lead helps the sales rep to convert the lead more effectively. When you have thousands of leads, adding information manually is impossible. With intelligent integration and automation, you can sync the information from a CRM to any sales tool. Whenever a new lead is added to a lead collecting tool, Sapper searches for the relative information and fill the respective fields in the CRM. This way the sales rep could qualify or disqualify the lead based on the information.